Postawy młodzieży wobec reklamy ambientowej

Attitudes of the young towards ambient advertising

Authors

  • Kinga Pudło Politechnika Lubelska
  • Joanna Wyrwisz Politechnika Lubelska

Keywords:

ambient media, unconventional advertising, marketing communication, market of the young

Abstract

The aim of this study was to present the possibility and conditions of using ambient advertising. The essence and the characteristics of the ambient media are described in the paper. The most important parts of this article are the results and analysis of research concerning attitudes of the young in view of this unconventional form of marketing communication.

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Published

07.04.2021

Issue

Vol. 25 No. 98 (2013): Zeszyty Naukowe

Section

Artykuły

How to Cite

Pudło, K. ., & Wyrwisz, J. (2021). Postawy młodzieży wobec reklamy ambientowej: Attitudes of the young towards ambient advertising. Management and Administration Journal, 25(98), 403-414. https://czasopisma.uws.edu.pl/znadministracja/article/view/2228