Marketing evaluation of conference tourism in selected regions of Eastern Europe − opportunities and risks

Authors

  • Ema Halavach Brzeski Państwowy Uniwersytet Techniczny
  • Aliaksandr Rubakhau Akademia Wychowania Fizycznego w Warszawie, Filia w Białej Podlaskiej
  • Mirosław Załech Akademia Wychowania Fizycznego w Warszawie, Filia w Białej Podlaskiej

DOI:

https://doi.org/10.34739/

Keywords:

business tourism, congress tourism, development of conference tourism, opportunities, threats, risks

Abstract

Accelerated development of the congress and conference tourism is caused by high efficiency
and a significant multiplier effect. The aim of the study is to analyze the current state of the
conference tourism in selected cities of Poland and Belarus, to identify factors affecting the prospects
of its development and the associated risks.

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Published

21.10.2024

Issue

Vol. 34 No. 107 (2015): Zeszyty Naukowe

Section

Artykuły

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Halavach, E., Rubakhau, A., & Załech, M. (2024). Marketing evaluation of conference tourism in selected regions of Eastern Europe − opportunities and risks. Management and Administration Journal, 34(107), 197-219. https://doi.org/10.34739/